Inspired by all things bright, bold and beautiful, SUNDAY LONDON is a brand made for fun, confident and cool women who like to stand out from the crowd! We embrace cultural diversity, promote body positivity and cater to women from size UK6-UK20.
Founder and designer Fallanne felt that there was a lack of strong fashionable prints and designs available on the market when shopping for herself.. so she created her own! 
Starting in 2017 with 3 prints across 5 swim styles. To today a range of swimwear, clothing and accessories.
We produce affordable quality pieces that can be worn year after year and are designed to be versatile with multiple end uses.
Our swimwear is created from a mix of Lycra and Eco Lycra and our prints are printed using OEKO-TEX Eco passport certified inks.
What makes us unique is that all swim is reversible and all prints are exclusively designed by us.

We are a sustainable brand that produces virtually zero waste. We sell majority of our swimwear styles on a made to order basis to avoid overproduction and waste creation, whilst our clothing and accessories are produced in limited quantities.

If you are looking for some affordable pieces to turn some heads, then look no further. 
We think SUNDAY LONDON will be perfect for you!

 Tag us @sundaylondon and use #SUNDAYLONDONSWIM & #SUNDAYGURLS wearing your SUNDAY LONDON styles to be featured on our Instagram. 


 Find us on depop where we sell our archive, one off designs, photo shoot samples and pre production samples. Shop our pre-loved pieces with no compromise on quality ✨